Win more customers with
a website built on strategy
We're web strategists first. We plan around your customers and traffic, then build a site that converts.
We map your visitors and their intent first.
We sharpen your positioning and challenge your thinking.
Every page designed to turn visitors into customers.
âAs someone with a very clear vision but a million ideas, I needed more than a web designer. I needed a true thought partner. Angel from CRO Goat helped me refine my positioning, organise my content, and create a website that finally reflects the depth of my work and the direction my business is heading.
If you're looking for someone who combines creative strategy, thoughtful collaboration, technical excellence and genuine care for your vision, I can't recommend Angel highly enough.â
Imagine a website that...
Fits with your business goals
Before we touch design, we help you identify how you can build your pages to fit into your business strategy.
Aligns with your visitor profile
By creating a visitor profile, we can build pages that resonate with visitors and ultimately makes more sales.
Optimizes paid traffic spend
With a higher landing page conversion rate, every dollar spent on paid traffic makes a bigger impact on sales.
Turns more visitors into customers
With conversion-optimized web design, we can turn more of your visitors into paying customers.
Collects data and improves weekly
Through our intensive A/B experiments we are able to constantly incrementally boost your conversion rate.
Customizes content to intent
By building landing pages for different segments of your traffic, we can tailor content to your visitor's intent.
Why CRO Goat?
The "Money Missed" Calculator
Use our interactive calculator to help you see how many more customers and how much revenue could increase with an efficient CRO Goat built website.
Your Info
How many monthly visitors do you get across all pages?
What is your current average conversion rate?
What's your average customer LTV?
Your Results
Your performance is...
BAD đ§
You are missing out on...
60 sign ups, 18 users
each passing month
That translates to...
$2,160
of lifetime revenue MISSED every month
âI brought Angel from CRO Goat on early, pre-product. He took ownership of our marketing strategy and web presence in the early days, helping us think through our ICP and how to position the product in a way that drove real conversion.
Angel also built and managed our UI/UX design function from scratch, recruiting and overseeing a team of international subcontractors, and making sure design translated effectively into the product. Few people can move between strategy and execution, but he did both.â
Our formula for winning websites
Strategize & Brainstorm
No good landing pages are built without a clear strategy, so let's lock that down before we touch design.
What are your business goals?
Where will your traffic come from?
What features are your ads emphasising?
It is only by asking these questions, we can identify how landing pages can help you achieve these goals FASTER.
- A team that understands your mission
- Landing pages that help you achieve your goals
- Analysis of your traffic sources to find areas to optimize
Design & Build
Leading companies invest insane amounts of money into their websites every year. Our design process involves building mood-boards of industry leading websites and identifying the best elements to apply to your website.
The result? A website that resonates with your target audience based on their buyer journey and ultimately gets you more users.
- Copy what works, ignore what doesn't
- Conversion-optimized design that resonates
- Sites built in Webflow
Iterate & Optimize
Da Vinci says, "Art is never finished, only abandoned" - we say the same about websites. Constant optimization and iteration ensures that you are always getting as much juice possible out of your traffic.
- A/B & Multivariant Testing
- Heatmaps & session recording analysis
- Your website is always becoming more efficient
Get GOATED conversions from a site built on strategy.
- âĸ Get more conversions
- âĸ Lower your acquisition costs
- âĸ Get better paid traffic results
- âĸ Scale your business faster
âWorking with Angel from CRO Goat was a fantastic experience. The biggest thing that stood out to me was his mind mapping process. He took the time to understand not only what I wanted my website to look like, but also how I wanted it to function and what my larger goals were for the business. It made the entire process feel organized, collaborative, and intentional.
The end product exceeded my expectations, and I truly feel like my website reflects both my business and my brand.
I look forward to working with Angel again, and would confidently recommend him to anyone looking for more than just a website. He doesn't simply build websites. He helps create a thoughtful, strategic online presence that supports your long term goals.â
Frequently Asked Questions that you might find helpful
Still got unanswered questions?
Shoot us an emailIt means we work out what your website needs to do before we design a single thing.
We start with your ideal customer profile (who you're actually trying to reach), your traffic sources (where visitors come from and what they clicked to get here) and their intent (what they came to do). Then we map how the site should be structured to move both your business goals and your visitors' goals forward.
A good-looking site that ignores all of that is just decoration. Strategy is what makes it convert.
Both. The strategy is where we start, not where we stop.
We take the plan and build it: site structure, copy direction, design and the actual pages. Once it's live, we keep improving it with ongoing CRO (conversion rate optimization) so it gets sharper over time.
You get the thinking and the execution from the same person, with nothing lost in a handoff.
Landing pages in conjunction with strategized traffic acquisition leads to the lowest CAC you'll get.
By sending traffic from ads to landing pages personalized to that visitor persona, you can show visitors content that you KNOW will make them tick.
What does this mean?
- âĸ Higher conversions
- âĸ Lower CAC
- âĸ More revenue ($$$)
CRO stands for conversion rate optimization.
It refers to the scientific process of constantly making changes on a website in order to optimize for more conversions (get more visitors to fulfil your website's desired action).
For more information on CRO and how it is executed, we have created a HUGE document full of value that explains the 101 of CRO, shows examples and will help you start applying it to your business.
Check it out here
Let's imagine 2% of your website visitors take your main action, whether that's booking a call, requesting a quote, starting a trial or buying.
This puts your website conversion rate at 2% (very low but surprisingly common).
For example purposes, we will say that 30% of those leads go on to become paying customers and your average customer lifetime value is $120.
At a 2% conversion rate...
1,000 visitors has only led to 20 new leads...
6 leads convert into paying customers...
on average generating $720 in lifetime revenue
We can do much better than this.
If your ads are targeted, your website is conversion rate optimised and you have specialised landing pages then you can easily (if you know what you are doing) take your conversion rate up to 8% and beyond.
Let's look at an 8% conversion rate *attainable with CRO knowledge*...
1,000 visitors leads to 80 new leads...
24 leads convert into paying customers...
generating $2,880 in lifetime revenue (again 4x than before)
...all with the exact same $$$ in ad spend (so your paid traffic has much higher yields).
THIS is why CRO is so powerful.
Our service is not one-size-fits-all, because we don't think that good web strategy is.
If we both decide that we want to explore a partnership, we will tailor a plan to your business and its needs.
So to answer the question more directly: As many or as few as you need :)
It's simple. We are more than designers.
We are strategists, designers, engineers, optimisers and marketers rolled up into one.
With this approach, we can work with you on understand HOW your website fits in to your business. We are spending time understanding your business and how it plans to grow so that we can understand how websites and landing pages FIT into that vision.
We aren't building you stuff you don't need because we are understand your business before anything else.
Once we have figured out how you can extract $$$ from websites and scale faster, we can start using our design and engineering skills to build those websites and our optimisation skills to run continuous CRO.
Then we talk it through.
I bring strong opinions backed by data and experience, and I'll push back when I think an approach will hurt your conversions. But it's your business. My job is to make the strongest case for what works, not to win the argument.
Most of the time, that back-and-forth is where the best pages come from.
Meet your new thought partner
I'm Angel, and I build websites that convert. Most look great and sell nothing. I fix that by putting strategy before design. I've helped founders at Preppr.ai and SaaSRankr turn their positioning into pages that pull real conversions.
I'll also tell you when I think you're wrong. If your instinct is going to cost you conversions, I'll say so and show you why. You're not paying me to nod along, you're paying me to get it right.
Work with CRO Goat and you work with me. No juniors, no agency layers. I handle the strategy and the execution, from your ideal customer profile to the final pixel. Book a call and you'll leave with honest ideas to lift your conversion rate.