How to leverage CRO and landers to double your SaaS revenue

Landing pages in conjunction with strategized traffic acquisition leads to the lowest CAC you'll get.

By sending traffic from ads to landing pages personalized to that visitor persona, you can show visitors content that you KNOW will make them tick.

What does this mean?
• Higher conversions
• Lower CAC
• More revenue ($$$)

CRO stands for conversion rate optimization.

It refers to the scientific process of constantly making changes on a website in order to optimize for more conversions (get more visitors to fulfil your website's desired action).

For more information on CRO and how it is executed, we have created a HUGE document full of value that explains the 101 of CRO, shows examples and will help you start applying it to your SaaS business.

Check it out here

Let's imagine 2% of your website visitors are signing onto your free trial.

This puts your website conversion rate at 2% (very low but surprisingly common).

For example purposes, we will say that 30% of your free users convert (rough SaaS industry benchmark) and your average customer lifetime value is $120.

At a 2% conversion rate...
1,000 visitors has only led to 20 new free users...
6 free users convert into paid users...
‍on average generating $720 in lifetime revenue

‍We can do much better than this.

If your ads are targeted, your website is conversion rate optimised and you have specialised landing pages then you can easily (if you know what you are doing) take your conversion rate up to 8% and beyond.

Let's look at an 8% conversion rate *attainable with CRO knowledge*...
1,000 visitors leads to 80 new free users...
24 free users convert into paid users...
‍generating $2,880 in lifetime revenue (again 4x than before)

‍...all with the exact same $$$ in ad spend (so your paid traffic has much higher yields).

THIS is why CRO is so powerful.

Our service is not one-size-fits-all, because we don't think that good web strategy is.

If we both decide that we want to explore a partnership, we will tailor a plan to your business and its needs.

So to answer the question more directly: As many or as few as you need :)

It's simple. We are more than designers.

We are strategists, designers, engineers, optimisers and marketers rolled up into one.

With this approach, we can work with you on understand HOW your website fits in to your business. We are spending time understanding your business and how it plans to grow so that we can understand how websites and landing pages FIT into that vision.
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We aren't building you stuff you don't need because we are understand your business before anything else.

Once we have figured out how you can extract $$$ from websites and scale faster, we can start using our design and engineering skills to build those websites and our optimisation skills to run continuous CRO.